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Author:Mister Mobility
Digital Skills and Communication Coach | Mobile Phone Connoisseur since 2001 | Tech Blogging since 2004
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Roughly 1 in 4 businesses fail during their first year, in the US.
This might be a scary statistic to business owners, but it is important to know why so many businesses (negocios) fail every year. Why these businesses fail varies, from a lack of capital to not prioritizing customer experience. However, another important yet understated factor(elemento) that can make or break a small business is marketing.
Marketing the right (correcto) way is the most crucial aspect when it comes to growing a small business. And yet, most business owners do not prioritize it from the get-go.
Furthermore, given cultural and linguistic differences, Hispanic businesses struggle (forcejeo) more to sustain themselves.
But the good news is that they can use technology to gain that competitive edge and grow at a much faster rate. Geo-fencing marketing is one such technology.
Let us explore geofencing marketing and how it can benefit your business.
What is Geofencing Marketing?
Geofencing as a technology allows you to mark (marcar) a specific area with a virtual boundary. It allows you to know when people are entering or exiting that virtual boundary or a geo-fence, through the GPS on their phones .
Geo-fencing marketing is location-based marketing. It allows you to target people present in a specific area at a specific time. This hyper-specific marketing is cost-effective and has more chances of getting you customers. It is a form of mobile marketing that uses technologies like GPS, smartphones, and the internet to help you reach people who have a higher chance of dropping by your business.
You mark an area virtually with a geofence, like a half-mile radius of your business, using geofencing marketing software. Then, you set up an ad or an offer to be sent out to people who will be entering that specific virtual boundary. This ad or the offer will pop up on people’s phones(teléfonos) as a push notification, whenever they enter the specified geofence.
However, this can only happen when GPS location and the Internet are enabled on the target audience’s smartphones. If their GPS is switched off, your geofencing marketing software won’t be able to pick up if the person is in the geofence. And if they don’t have internet connectivity on their smartphones, they won’t be able to receive the notifications from your geofencing marketing campaign.
Moreover, you also need to invest in good marketing software and a dependable internet connection for a viable geofencing marketing campaign. We will be discussing the best marketing software that uses geofencing down below. For a dependable internet connection, I recommend trying out Xfinity Internet . With its high-speed plans at super affordable rates, your small business can easily afford it. Plus, the Xfinity servicio al cliente ensures your internet connection has dependable service throughout.
Benefits of Geofencing Marketing
Geofencing marketing is a highly targeted form of advertising that has some very prominent benefits, including:
Higher Chance of Customer Conversion
#Marketing using geofencing lets you target customers that have a higher chance of converting. Most businesses target people who are present or who frequently visit (visitar) their vicinities. This is because since they are already in the area, they need less convincing to visit the store or the business. So, all you need to do is design your ad, promotion, or offer to be compelling enough to get them to visit. This results in a higher chance of turning the audience into actual customers who visit your branch.
Cost-Effective Marketing
Creative Marketing
You can get super creative in using geofencing for your targeted marketing because you do not have to be limited to using it to target people in your area. You can also target people who are present in areas related to your business. For instance, if you are a homemade spice business, you can target people who visit the local farmers market nearby. Similarly, you can also target people who are present in your competitor’s area, with lucrative and limited-time offers.
Bonus Tips
- Bluedot
- Radar
- PlotProjects
- Simpli.fi
More tips that can help you make out most of your marketing campaign are:
- Make sure your CTA (Call to Action) is clear and compelling.
- Ensure your geofence is not bigger than a five-minute radius for better results.
- Use paid software for optimal results and data-driven insights.
- Try to use multiple targeting techniques like context targeting, content targeting, and retargeting.
Author:Anna Makama
Gadget lover making my way through life one day at a time.
